Seeing that hard as it may be, but letting travel of your webpage designing thoughts and playing the customer may actually be of profit in the long run.
I know everything you are saying, you’ve been in the web designing organization long enough to know what works and will not doesn’t, what would my personal customer find out? Well following approaching webdesign in the same manner, I have unfortunately experienced no various other choice but for give in to my best laid programs and abide by the hopes of my own customers.
Development of good websites usually means it has to be attractive to the eye, as well as being fully functioning pertaining to Search Engine rewards, but eventually it must display professionalism for the purpose of the business manifested.
Complying with W3C Standards (W3C Markup Affirmation Service) with regards to both HTML CODE and CSS validation is normally paramount to good design and programming (but not required for good Yahoo PR, Let me discuss in later posts), so when designing we want to use foundation HTML format and CSS text font like Tahoma 11pt, to create neat readable text and nice webpage image layouts.
I will list some cases of where letting go has itola.com rewards for each involved and how in some instances actually led to little or no web traffic for the web page.
Case Study 1 ) Architectural Firm flash and font matters
Our client wanted the use of Flash components to display a lot of architecture images with a decent fade among images and changes to main CSS Typeface used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is often used in all their very own logos and architecture design and style work.
As a general rule would know sneaking in Flash documents into your web page results in W3C Validation undefined source failing, thus manifestation the site Broken Markup. After explaining this kind of, the customer sensed the need to have a nice graphical expensive style image far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and belief of their web page to their customers was much more advantageous than complying while using the W3C.
In addition , that they wanted the use of the Century Medieval font instead of Tahoma. Simply by design 100 years Gothic has a much larger font height than Tahoma then when used elevated the webpage height bigger than when using Tahoma thus causing the site displaying with browse bars when view underneath 1024 x 768 quality, where recently it fitted in the whole web page perfectly.
In the end the customer achieved the desired impacts they desired and in the long run it is the customer who definitely knows finest.
Case Study 2 . Field supplier becomes boxed in
Our consumer had began a new business supplying cardboard boxes boxes to get moving and packing. They will wanted a simple site with heavy visual image factors and little or no text in the home page.
Explaining to the customer the role of text centered search engines effects and that having no legible text for the home page will limit all their visibility, they choose design over outcomes. Why you might ask may a company limit their possibilities of being found on search engines? Well the question even now burns with us too, but as mentioned earlier the customer usually knows finest and the decision was only theirs for making.
Their school of thought was simple, their website was purely to be applied as a benchmark guide not the source of extra business, because their marketing strategies would be enough to garner frequent business.
To this day I still wonder why they limited their marketability and in particular the website which is usually online and can be searched at all times of the day.
So in summary the best laid ideas of rodents and men (well in this case web designers) can be a say waste of good management mainly because what I have got stated all of the along that the customer generally knows greatest and inevitably they are the kinds paying for the service hence sometimes it has best to lay down your pistols and acknowledge defeat.